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Our Lily’s Kitchen packaging has been spotted by the people over at The Sunday Telegraph’s Stella Magazine. Good stuff. Go on, treat that other member of the family. The magazine thinks it’s wise to.

“It’s not often you’ll find us cooing over a tin of pet food, but Lily’s Kitchen has packaging to challenge many an posh organic brand.”

Air New Zealand sponsored the Kiwi day of this year’s Toast Festival on Clapham Common. They had two Premium Economy tickets back to NZ to win on the day. How best to promote it was our bag – with the one mandatory that we get an email address of anyone who entered.

So we built a 12m x 5m map of New Zealand. Apart from missing out Stewart Island, it was perfect. The winner would be the person placing their flag closest to a hidden Kiwi 10c coin. The winner chose Matua, at the north of the North Island. His name is Richard Middleton.  And he’s going home to see his Gran.

We had over 1500 flags put in the map which meant we also collected 1500 email addresses. Proof that sometimes doing something analogue is the best way of doing something digital.

Hello.

The nice people at Marketing magazine asked us to write one of their little ‘Brand in the News’ columns on Twitter.

They ran our ’sensible’ version, but here is the original version – written as a Twitter conversation, with 140 character sentences.

@glyndot Would you do Brand in the News on Twitter? It’s had lots of media coverage lately.

@MarketingUK Twitter *has* been in the news a lot, but for the wrong reasons…

@MarketingUK 2007 was 2nd Life. 2008 was Facebook. 2009 is Twitter. Any lame idea can get into the papers, as long as it involves Twitter.

@MarketingUK Or egomaniacal celebs sharing the minutiae of their lives.

@glyndot OK, but what are the right reasons?

@MarketingUK Customers are talking directly to real people inside brands and loving it. See #comcastcares

@MarketingUK See what people are saying about your brand in realtime. Try a Twitter Search for your brand: http://bit.ly/S1nM9

@MarketingUK Simple open system enables new communications opportunities e.g. Objects talking to people.

@glyndot Yes, but is Twitter a brand?

@MarketingUK It’s a great bit of brand*ing*. Great naming system, cute visual identity, clear what it stands for.

@MarketingUK But it doesn’t earn money, emotional attachment is low, and it’s not half as mainstream as people would have you believe.

@MarketingUK My verdict: Massively important, but for reasons that aren’t clear yet. Don’t experiment with it at your peril.