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The last Albion Society of 2009 took place yesterday at Patisserie Valerie, Spitalfields. George Magnus a Senior Economic adviser at UBS and someone who is widely credited with being one of the first economists to foresee this year’s credit crunch hosted the event talking about the ageing population; an The Age of Ageing.

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For the first time in history life expectancy is currently rising and at the same time fertility is falling. This is increasing the number of dependents (people too old or too young to work) relative to the size of the workforce which is having major implications for economic growth and public finances.

George covered 3 potential solutions: increase the retirement age, (thus making people work longer), increase immigration (substitute workers from overseas for UK workers); improve Total Factor Productivity so that we can increase economic output even though the labour force will be smaller (get more from fewer people working).

In a room predominately filled with people below 60, it stirred up much debate as they conjured up thoughts of  their own futures. David Wethey from Agency Assessments raised the question of how far we will be able to solve the problem if we manage to address the prejudice of ageism?

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The morning was wrapped up by one of our very own Senior Planners, Sam Ashken who highlighted the possibilities and opportunities an aging population can have for businesses and entrepreneurs – there are tremendous opportunities to target this ‘growing’ market  - answers on a postcard.

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Have your say on the Game Changer of the last decade and vote now by going to goviral. One of our very own pieces of work has been entered The Skype Nomad

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Turkeyoff

The Turkeyoff began on Thursday afternoon when we launched www.turkeyoff.com to help our friends Michael and Phil at the Christmas Farm. They are newbies at the farm and have grown attached to two of their turkeys.

So we’re helping them save one by getting people to vote for the turkey they think should stay alive and the turkey that should be eaten. Remember that’s why the turkeys are at the farm, so if we can help keep one alive then our work has done good.

People can follow the turkeys Brad and Beyonce by becoming a fan of them on Facebook, Digg, Linkdin or Twitter. The agency has been split down the middle with half on Team Beyonce and the other half on Team Brad – the battle has commenced!  Now it’s your turn to join in.

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Yes it’s been a busy few weeks for Lily’s Kitchen. Getting in 3 books in 3 weeks. But we just received confirmation (The book finally arrived on our desk) and it’s true. Lily’s Kitchen made it into the D&AD annual 2009. We’re so proud. Sniff. Go on girl.

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She also made it into these lovely publications.

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