What is Albion?
Well, for starters, it’s more than an agency.
We like to think of ourselves as a creative business partner for entrepreneurs and intrapreneurs.
That means we partner our clients, and can offer a full service all the way from nascent idea to fully operational, profitable business.
-
Business strategy e.g. Absolute Radio ‘reluctant adults’
-
Brand identity e.g. Absolute Radio brand portfolio / guidelines
-
Brand communications e.g. Absolute Radio iAd
We’ve helped create some game-changing businesses
Working with founders and innovators, we’ve helped to make some of the most disruptive businesses of the last decade happen:
-
Skype - £2.75bn
(now worth $8.5bn) -
Innocent Kids - £300m
-
Betfair - £1.5bn
We’re working with some of the most interesting startups
Our base in Silicon Roundabout puts us right in the centre of the buzzy, exciting startup community. We’re founding mentors at Seedcamp, and have Saul Klein on board as a non-exec. Because of these connections, we get to work with exciting early-stage businesses like:
-
AlertMe
-
Made.com
-
Funding Circle
-
JustGiving
-
Soluto
-
Wonga.com
We’re helping intrapreneurs develop ‘corporate startups’
‘Intrapreneur’ is our term for a bright spark in a big company who wants to develop a new startup – within but separate from the mothership – as an innovation strategy.
Here are a couple such businesses we’ve helped to get going:
-
Quotemehappy.com
for Aviva -
giffgaff
for Telefonica
We take a digital approach to everything
Whatever the media plan, whatever the budget; we believe an iterative, precision-targeted campaign using real-time data is the best possible solution.
Here are some we made earlier:
-
eBay TV ads with a live feed from the web
-
Air New Zealand digital outdoor posters
-
Real-time election sentiment with Slapometer
We create ideas that are human, social, useful and simple
We’d love to banish annoyance from advertising. Who wouldn’t? Our aim is always to create communications that people actually enjoy and want to talk about. Like these:
-
Skype Nomad social media campaign
-
Innocent Kids packaging
-
giffgaff Facebook goodybags
We’re restless, experimental, curious – and hungry
We work similarly to the startup community around us. That means an open, networked approach driven by discovery and sharing.
-
Thought-provoking talks from entrepreneurial speakers.
-
Our weekly email digest of the best new links
-
Our incubator space for startups
We’re doing our own thing
We like to dedicate some time to making things just for us. Or for fun. Or for profit. Sometimes all three. For example, we might design a program that makes some aspect of our jobs easier, then look at licensing it so other people can benefit too.
Here are three such things we’ve made recently:
Our services
- Advertising
- Business strategy
- Email marketing
- Social media
- Brand identity
- Comms strategy
- Naming
- Viral marketing
- Brand research
- Digital strategy
- Online marketing
- Web build & hosting
- Brand strategy
- Direct marketing
- Packaging design
- Web design
Our current clients
- Absolute Radio
- AlertMe
- Anthony Nolan
- Chemist Direct
- Comparethemarket
- Epson
- Funding Circle
- GLL
- Hackney Walk
- Jose Cuervo
- JustGiving
- Made.com
- Quotemehappy.com
- Smart Cells
- Soluto
- Stylus
- Telefonica
- TransferWise
- Unibet
- Unum
- V Energy
- Wonga.com
- Youview
- Zoopla