Albion is a growing, independent advertising agency.
We’re digital at heart, but we’ll use whatever media will best meet our client’s business objectives. A great example of applying our digital thinking to a traditional channel is our TV ads for eBay with a live web feed.
Our aim is to make communications that get people talking. For us, that means communications that are:
- Meaningful. That demonstrate, don’t tell. That add value rather than annoying people. That are useful ‘products’ in their own right. That tap into current culture.
- Involving. That have a memorable ‘hook’ that draws people in. That are rich, and work at different levels. With content that people want to interact with, and share with each other.
- Human: With real people, who care, being themselves (not a faceless corporate voice). Being real, open and conversational.
- Honest: We don’t kid ourselves that we’re making art or entertainment. We’re trying to sell things for our clients, and we think it’s better to be honest about that to consumers.
We think being a modern communications agency requires quite a different attitude than has traditionally been seen in the marketing industry in the past.
We try to be:
- Digital. Modern communications are all about doing. Pontificate, and you’ve lost the opportunity. Being digital means that we can do almost anything we want, as quickly as we want.
- Entrepreneurial. Entrepreneurs are driven, ambitious, imaginative and results focused. They have a strong work ethic, will take calculated risks, and have the agility to keep pace in a fast changing environment. We try to be the same.
- Ego-free. The best results come from collaboration. But working this way requires humility and working together for the common good. It’s hard to find people who are brilliant yet humble – if you are one, perhaps you’d like a job?
You can read more about our approach in this essay we wrote for Campaign’s integrated supplement. Or see how we apply our approach by having a look at our work.
