Much has been written about how the music and newspaper industries have been broken and reconstructed by the internet. Less has been written about how the advertising business has been through the same upheaval. Largely because most of the industry is still in denial – in denial that Google took away half their business over the last 4 years. In denial about falling effectiveness of the traditional advertising media. In denial about the demise of the agency as the gatekeeper of advertising. The result is that advertising is still operating in roughly the same way it did prior to ‘the event’.

Look to the fringes though, and finally there’s real innovation happening. From marketing insurgents creating advertising viruses, to tech startups inventing radical new ways of advertising stuff, people are busy hacking together ‘the new advertising’.
On Wednesday 4th May, the Albion Society will host a discussion between three people who, in their own unique ways, are making advertising do what it wasn’t meant to do. People who don’t accept that adverting has to be corporate, broadcast or intrusive; people who are either protesting this, or creating something better.
This month’s Albion Society is in association with Digital Shoreditch - reserve your place here…..