Yesterday we were asked to submit to an industry event what we thought were the best, most viral online ads of the decade. We did this list as an Albion group effort.
Teddy remarked that its all very recent which either means we all have very short memories or the work is getting better.
I think its the latter. So here you go.
- Subservient Chicken: coz it was very funny http://www.bk.com/en/us/campaigns/subservient-chicken.html
- Lynx ‘Tickle’: boys like to tickle a girl with a feather and watch her giggle. http://www.axefeather.com/#
- Nike Photo ID by AKQA http://awards.akqa.com/Awards2008/iab/Nike_Photo_iD/default.html Amazing integration of complex image processing technology with a mobile device.
- Orange – Worlds first internet balloon race http://www.playballoonacy.com/ Just a really innovative online advertising campaign that took ‘being viral’ to another level.
- Skype Nomad: www.skypenomad.com – Did we really get her to do that?
- Carousel for Phillips http://www.youtube.com/watch?v=lQ3D4CqHbJM – Because it was beautiful and amazing and online.
- Why So Serious (for The Dark Knight) for Warner Bros ….the promotion was so good it was better than the film (no good link, not a genuine anyway)
- Uniqlock for Uniqlo http://www.youtube.com/view_play_list?p=C1CED11F8DD7D820&search_query=Uniqlock+for+Uniqlo+Advert made us think the brand was uberchic not cheap
- The Great Schlep for the Jewish Council for Education and Research – http://www.youtube.com/watch?v=JCqofKxjDZY Funny, Funny and got people to vote
- Whopper Sacrifice. http://www.youtube.com/watch?v=YI4uzOAtPiE Delete ten friends and get a free whopper. Genius because it tapped into an existing truth- you have friends on facebook you care so little about, you’d swap them for a whopper.
All thoughts welcomed and god bless all those people out there that made them happen.
