We launched our first brand campaign for Air New Zealand in October 2009, 'Is It Just A Kiwi Thing?'.
We've evolved the campaign for 2010 to focus more on the people who matter most when you travel - the crew.
Air New Zealand don’t have onerous rules that result in cookie-cutter crew, but trust them as individuals to uphold the brand and service values of the airline. For Air New Zealand, personality is allowed. This is what drives the great experience you receive as a passenger, and it’s the foundation for the new brand campaign this year. In fact the words were inspired by this tweet we saw from a passenger when we were in creative development:
The rich online executions showcase their personal opinions and their recommendations for LA and New Zealand. Given they travel so much, the crew are micro-experts on these destinations and so we use video of them alongside Google Maps to showcase their recommendations. As well as a way of explaining the perks of Premium Economy keeping the personality of the rest of the campaign. Sweet as.
Click thumbnail to play video
