making of

For the past three years, Air New Zealand have been secretly creating a new flying experience that will influence cabin design for the next decade.
New offers include a totally new premium economy seat to suit individual personality types, the Economy Skycouch and enhanced beds in Business Premier. Other innovations include fresh food cooked onboard and the ability to order snacks on demand.
The new product will transform the in-flight customer experience across all travel

classes proving their credentials as a world leader in air travel. The new campaign builds on previous campaigns promoting Air New Zealand as 'the airline with personality', focused as ever on what makes them truly different and better – their people.
The campaign consists of six core messages to support the new product across several platforms including outdoor, digital and print.

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