Things are getting spooky over in LA – Team West Coast have been working night and day to launch a new mobile web app which allows trick or treaters to identify where the best areas are for trick or treating in local communities.
Twick or Tweat developed in partnership with Kluge, uses pins on top of Google maps to show good and bad trick or treat zones in real time. The data gathered will be used by Albion Cell, Albion’s data division, to help brands understand how they can maximize missed opportunities.
Tim Bateman, Creative Director at Albion West Coast said “As newcomers to Los Angeles, we’ve noticed communities can seem pretty spread out and a little daunting to navigate. Technology can bring communities closer, making neighbors out of neighbourhoods, and towns out of urban anonymity.”
The more flags the app collects, the more of a tool it becomes. For time-starved parents, this app can help them create the best Halloween experience for their kids by going to the right places – this year and next year.
Arturo Perez, founder of Kluge, said “We’ve loved building this app because of its minimalistic approach. It’s so very simple, yet there is such richness in all of the data that it can gather. It’s precisely what gets us excited about the current social landscape.”
Happy Twick or Tweating!
