The giffgaff launch has made a lot of headlines. Here are our top three new news stories:

First up is the coverage in Monday’s Independent.

Next is coverage from Marketing magazine showing that the launch was ranked second in their Most Read section last week:

Marketingmagazine.co.uk's Top 10

And best of all, Mike the Gaffer’s live call into Chris Evans’ show. In true brand style it wasn’t from a plush recording suite but live from Albion:

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By: Albion | Category: Working