It’s a DirectTV ad, but more than that, it’s a start. We present the first Albion in-house TV production, a brand new 30sec ad for a brand new product from the Betfair stables. The casino end, actually.
And we’re very proud of the final result. As far as Casino DirectTV ads go, I can confidently say it’s one of the best I’ve ever seen! (I guess I’d always be saying that). And it was all done in-house, from concept, to storyboards, to animation, etc. (except for sound, done by the lovely guys at 750mph). It was a great learning process and a great overall process, both internally and with Betfair. So congratulations to everyone involved, namely Tom, Liz, Stevo, Petrina, Matt, Sam and Neil.
Now, we’re not going to become a TV production company, but it’s a real plus knowing that we have these kind of capabilities, it opens up very interesting opportunities and will definitely help us help our clients better. And we got to say ‘Action’ a couple of times, even if it was just to a monitor.’
See it on Sky from Monday after 11pm.
