Albion rebranded Virgin Radio to Absolute Radio over 18 months ago. We’ve been really proud to see them continue to innovate and challenge the future of radio with a bunch of new things like dabbl the user controlled web station, Compare My Radio and Absolute 80s (the last of which Albion also branded).
Our latest assignment for Absolute Radio has been to promote their breakfast offering. You will now find Christian O’Connell, Frank Skinner and Dave Gorman spear-heading a 7 day line up. So we thought it only fair to make a virtue of their best assets – their faces. On a chilly Winter’s day in a warehouse studio in nearby Shoreditch we had the privilege of seeing Christian, Frank and Dave in their PJ’s… or in Frank’s case, his nightie. You can hear what the guys made of the shoot in some clips from their shows below.
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The campaign is running on posters and digital across London. And you can upload your own morning face on the Christian O’Connell Facebook Group.
