With Cafedirect being one of our clients and at the forefront of the fairtrade initiative, we were delighted to be approached by Chacewater School in Cornwall to judge some adverts that the children in Class 5 had created for the new fair-trade KitKat bar. Class 5’s teacher, Julia Bruce, had arranged all sorts of lessons and activities for Fairtrade Fortnight, including coffee mornings and lots of exciting homework projects all centred around fair-trade.
Our judging panel here at Albion, consisted of Simon Gotschalk – The Business Director on Cafedirect, Tim Bateman – Senior Creative (who’s work includes Cafedirect ‘We are the growers’) and Hannah Yelin – Senior Planner on everything from Gumtree to Tickler Cheese and me Nick Curnow (and my Mum is Govenor of Chacewater School)
After hours of wrangling and debate we finally agreed on a winner. So congratulations to Curt and Ellie from Class 5 on a great job, an ad that got the message across simply and effectively. Maybe you’ll decide that advertising is something you will pursue in the future. We certainly hope so!
