The Modern British Posters Exhibition at Saint Martin’s is a beautiful and sometimes humorous trip though poster advertising during the first half of the 20th century. Those days when you could advertise
petrol by pointing out that magicians prefer shell. The collection focuses on Shell Mex, BP, London Transport and the Post Office as well as propaganda and post war posters.
Messages are usually simple, straightforward and punchy and the graphic use of shapes adds to the impression of a strong nation with plenty to work for and be proud of.
I especially liked the posters advertising modern British buildings being built from the rubble. Perhaps our current government could do with instilling a sense of pride in today’s Britain using public announcement advertising. Advertising used for making people happy? Just a thought.
