Air New Zealand sponsored the Kiwi day of this year’s Toast Festival on Clapham Common. They had two Premium Economy tickets back to NZ to win on the day. How best to promote it was our bag – with the one mandatory that we get an email address of anyone who entered.
So we built a 12m x 5m map of New Zealand. Apart from missing out Stewart Island, it was perfect. The winner would be the person placing their flag closest to a hidden Kiwi 10c coin. The winner chose Matua, at the north of the North Island. His name is Richard Middleton. And he’s going home to see his Gran.
We had over 1500 flags put in the map which meant we also collected 1500 email addresses. Proof that sometimes doing something analogue is the best way of doing something digital.
