At approximately 5.41pm on Wednesday afternoon, we made history… Well, Albion history at least. We created our first trending topic on Twitter, from a single photograph taken on Shoreditch High Street, by one of our Account Directors Matt Roskill.
The photo in question, a rather dubious scene of a hearse being towed, sparked serious rage amongst the Twitterverse with cries of ‘Have they no shame?’ and ‘No Way?!’. At least until our frenzied followers took a second look to spot a sound crew’s boom sneaking into the shot.
Within a couple of hours, we had hundreds of replies and ReTweets and thousands of views of our original photo, catapulting the phrase ‘Shoreditch High Street’ to the number 1 Trending Topic in the UK. Rumour has it even Loraine Kelly and Chris Evans jumped aboard our band wagon.
The outcome of a sophisticated viral seeding strategy…maybe not. Proof that the unpredictable beast known as Twitter can grab hold of a photo, news story or piece of gossip and make it famous almost instantly…definitely. It even made the Dalston People.
For those of you who want to spoil the illusion that we set this up – click here.
