Kiwi entrepreneurialism

Posted on Sunday 29th June 2008 | Tags:

The Albion Air New Zealand team made a stop at Peregrine Wines in Otago. Greg Hay is the founder of the vineyard and won the Air New Zealand wine award for his pinot noir in his first year of production, creating a name for the Otago region. His winery is housed in a wonderful piece of modern architecture that is inspired by the falcon that is also the symbol of his label. Greg has also organised gigs on the the estate which he thought "wouldn’t be too hard to pull off". He talked of the power and importance of the brand in winemaking and also what he does to protect his brand. He once declined an offer from a major fizzy drinks manufacturer to use his venue to launch a new product because he thought their brand did not fit with his.  Greg defines what it is to be a Kiwi – inventive, can-do and daring, whilst still being very humble and down-to-earth.

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