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This morning’s Albion Society breakfast was a look into the future with Joe Staton from the Future Foundation leading the session  and highlighting some of the big trends affecting how we do business in the first ever broadband recession.

Joe talked to us about the challenges for brands creating trust and loyalty and managing our reputations in a world where corporate inside knowledge is so widely available. He also identified interesting opportunities for communication in an environment where we are all “maximizing” our purchases and wanting to know much more before we decide what to buy.

Glyn wrapped up the session with some of the other communication implications and opportunities, and what some of our clients are thinking and talking about to make the most of the shifting opportunities this year.

Great to see so many people this morning – we had friends over from BT, Contagious, STA Travel, Sony PlayStation, Virgin and WPP. If you didn’t make it and you’d like to come along next time email katherine.jones@albionlondon.com

By: Albion | Category: Thinking | No Comments yet »


This month’s creative breakfast theme was “Stories wot could only have been told through digital”. Everyone was able to interpret theme as they wished, submitting a link (art or commerce) for discussion. Here are the highlights.

Apple’s one billionth app download is not a classic “story” but it’s certainly one that could only have happened via digital. We discussed why apps have only been popularised by Apple and not one of the other handset manufacturers years earlier. It’s a hard one: the apps work and they are useful.

Penguin’s We Tell Stories is a collection of 6 stories from 6 authors that have been written by authors to capitalise on the interactivity that only digital can bring to a reader. This one caused great debate. What was this trying to achieve for Penguin? Is it the future of publishing? The consensus was that the written linear story is a long way from dead. The hardback we are not so sure about. However the traditionalists amongst us are having nothing of the Kindle.

The Blair Witch Project is 10 years old this year. The daddy of word of mouth marketing. It’s hard to tell now if the website was deliberately crap or whether the internet was just crap in 1999. Either way we still admire how high it set the bar for story telling.

My Damn Channel is what happens when writers create stuff without the studios riding them like ponies. We love You Suck at Photoshop. This feels like the future of comedy story telling. Short form. Timely. Script over production.

The Whale Hunt has been much lauded by creative folk. It’s hard not love the beauty of the gore. Skip to the blood and guts, then wonder at the download speed for those images.

The Sopranos in chronological fuck order. Who needs the bits in between really?

Obama’s first 100 days in a Facebook stream. The media dissected this every what way. But none had the, humor, cut through and modernity of this piece.

Susan Boyle: she is the global story of the internet for the month of April 2009.

Cisco Fatty. We love it when the internet attacks. It used to be emails of sexual office liasons. Now it’s Twaux Pas.

One Red Paperclip One of first “Hey I’m doing something random, help me out” events to capture an online imagination.

The Disposable Memory Project is capturing the images from over 100 disposable cameras left around the world. Proving that sometimes people will make an effort to be involved in something that makes life more interesting. But mostly not.

AOL search results A few years back, AOL made public a stack of user search requests. Compilations were created that revealed some very interesting human stories. You can still find them floating about online if you dig.

Bryony Makes a Zombie Movie One of Teddy’s mates AKA Paperlilies. Is this the future of movie making?

Steve finished the session by writing a story completely in analogue form with nothing but a pen and paper. It’s too long to transcribe and besides, it’s already lost. But the story ended with the word “Google”.

By: Nick | Category: Thinking | No Comments yet »


The Albion Society is fast upon us – next Thursday (14th May ) is our first breakfast event. What better way to start the day than by joining us for a cappuccino and a thought provoking discussion?

Our guest on Thursday will be Joe Staton, a Director at Future Foundation and regular commentator on how the UK’s behaviour is changing as we head through recession and beyond. These are the guys that ponder the nation’s navels for a living and are one of the UK’s leading think tanks monitoring the impact of consumer change on business and brands. Joe will be covering some of the big questions of the moment drawing insights from their latest findings…

Expect a lively discussion over breakfast with some like-minded business people. Bring a colleague or a question. For more on the Albion Society there are blog posts on previous events where Richard Reed of Innocent Drinks, Saul Klein of Index Ventures, Clive Dickens from Absolute Radio and Gavin Neath from Unilever led some great discussions.

We look forward to hearing your thoughts and hopefully seeing you there. If you haven’t had an invitation and would like to come along then please email katherinej@albionlondon.com

By: Albion | Category: Working | No Comments yet »


The Albion pub quiz team ‘Let’s get Quizzical’ made their maiden voyage to the Cantaloupe in Shoreditch last night to compete for £100. We battled through rounds such as ‘Police dramas’, ‘Seas’ and triumphed in ‘things with the word “hop” in’ and ‘children’s games’ to come a respectable SECOND (out of 12). And we got some free chips and nachos. Well done to everyone who contributed: Phillippa, Petrina, Christine, Sophie, Liz and me. (Aimee Lewis)

By: Albion | Category: Thinking | No Comments yet »


Kat was Albion’s representative runner on Sunday at the London Marathon. She did us proud coming in at 5hrs 18 minutes – however her finish time after adjustments for a 20 minute wait in the queue for the loo at mile 16 was an even more impressive 4 hours 58 minutes. A brilliant result for Kat and her charity “Dan’s Fund for Burns”

By: Albion | Category: Thinking | 1 Comment »