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A 20 second demo of Slapometer is currently being shown on large digital screens situated in Manchester and Glasgow today ahead of the final live debate on BBC 1, 8.30pm.  The site has already pulled in over 60 million slaps and we’re hoping tonight to reach an all time peak.

The site has also got a new experimental option where you can slap by colour; recognised by a webcam. If you’ve got a  a coloured glove or baton you’ll be able to dispose of your mouse and virtually slap in the air instead. We’ve got a tracking device that will show us exactly how many people have slapped by colour.

We’re hoping tonight will be a mass slap-up, our biggest yet!

As of this morning, (13th April)  Gordon Brown had received 47.8 per cent of the slaps, David Cameron had received 37.9 per cent of slaps, while Nick Clegg had endured just 14.3 per cent of slaps, our stats that both Campaign and Media Week News Bulletin have picked up on.

Feeling frustrated? Not quite made your mind up yet on who to vote for? Maybe you haven’t visited Slapometer as yet?

Speigel Online, a German news source has picked up on the Slapometer, titling their article ‘Powerless against the slapping machine’.

We’ve also grabbed a spot on ITN Yahoo News today where Jason Goodman (our CEO) went over in person and met with Roshni Amin one of their Broadcast Journalists. More to come on this later today……

Just when we thought our press coverage this week for Slapometer couldn’t get any better Emma Thelwell from Channel 4 News contacted Glyn our Strategy Director to find out more about why we created the tool.  Emma describes it as one of the ‘more whacky tools for the new media election of 2010‘.  And Glyn amplifies the notion behind the tool with Albion being ‘keen for the electorate to use the Slapometer during the leader debates – as a way to keep a real-time score of the leaders‘ performances’. The article also takes a look at other interesting and quirky tools based around the election.

Nick Gardner is leaving us to go to work at Wolf Olins :-/

He’s been famous at Albion for replying to ‘everyone’ emails with photos of primates. So, when it was announced he was off, it triggered a torrent of sad monkey photos. Preserved here for posterity.