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Here at Albion HQ, we are extremely pleased to announce not one, but two wins at the annual Marketing Society Awards!

giffgaff picked up the award for ‘New Brand’ with Absolute Radio following closely behind with a win for ‘Mobile Marketing’.

A huge congratulations goes out to both of our clients and to the teams involved in making this possible….We’d like to thank our Mum’s and Dad’s…..

This year at Albion, winning pitches won’t be confined to the boardrooms.

Introducing Albion Athletic; a crack squad of finely-honed pitching, batting and fielding superstars, focused on taking the London Advertising Softball League by storm.

We’ve had a few practises and are shaping up to be a formidable force in Division Five. Laura “Geordie Girl” Muse is a calm and collected Pitcher; a vital role in any successful team, Simon “White Sox” McMahon’s mitt seems to be glue to any incoming fly-ball, Romney “Yoga Bunny” Taylor is a solid batter and outfielder, Matt “Geordie Boy” Hull seems to pluck the ball from the sky and Aaron “Hinchmuffin” Hinchion smacks balls out of the park.

Our first match is against Pearlfinders on Thursday 12 May and we hope to garner your support for this, and indeed the rest of the season.

Keep your eyes peeled for the subsequent match report!

Amy Larkin

Captain

Albion Athletic

giffgaff don’t sell handsets so members have to re-use handsets or buy new ones that are locked to their “original” network. To highlight that unlocking your mobile phone is not illegal, we created the giffgaff Illegal Theater. This showcases Youtube delights of ridiculous, fantastic and mostly idiotic illegal goings-on, presented by a giffgaffer with a cardboard box on his head (we can’t reveal his identity, we saw what happened with The Stig).

We believe that it’s the first use of side-by-side Youtube clips created to tell a single story. The timing of the performances was obviously key. As well as getting the performances to synch, each clip had to be exactly the same length as the original so they could be toggled together by the user. We hope the giffgaff Illegal Theater encourages people to fight the tyranny of big mobile tie ins.

Here are some interesting unlocking tidbits.

There are around 25 million people in the UK who own a locked handset – which means they can’t necessarily move easily to another provider to get a better deal.

The average charge by the big networks to unlock a phone is £17 – meaning that UK consumers would have to pay a staggering £430 million to free their phones.

28% of people think that unlocking their mobile is illegal, which it isn’t, and two thirds of them think that networks should be compelled to provide unlocking information at point of sale.

There is also an Unlockapedia on the giffgaff site – the free guide on how to unlock any mobile phone. The Unlockapedia code for the site was written by one of the members and all members write the reviews and score the providers so it’s completely unbiased.

The giffgaff Illegal Theater was directed by Ben Wilson at Mind’s Eye Media. Thanks Ben.

Today saw our first Digital Shoreditch event take place….The Albion Society!

We had a fantastic morning with a great turn out, so thanks to everyone who came along. We kicked off with Mads Holmen (Planning Director from goviral) followed by a very energetic presentation from Gustav Von Sydow (CEO of Burt) and last but by no means least our very own Glyn Britton (Managing Partner at Albion)

For those of you who couldn’t make it, we have ever so nicely filmed the event for you. Keep your eyes peeled, as it will be hitting the net in the next 24 hours!

Until next time…..

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We are very pleased to announce that our work for Air New Zealand has won us a Webby Award!

‘Forget Everything You Know About Flying‘ has scooped the best banner campaign, and we would like to thank (our Mum’s) and each and every one of you who took the time to vote.

Thank you!

Psssst – check it out here