Some links to the coverage of Absolute Radio:
- BBC News: ‘Virgin Radio to become Absolute’
- MediaGuardian’s ‘The end of Virgin Radio? Absolute-ly.’
- Brand Republic’s ‘Virgin Radio rebrands as Absolute Radio’
- Digital Spy forum
- One Golden Square blog
What’s amazing is how intelligent and balanced the discussion in the comments is on each of these… apart from the ‘marketing professionals’ commenting under the Brand Republic article. Hmm.
Interesting to read Radio Today had some names which didn’t quite make it, including iRadio.
Glad they didn’t go with that, this whole i thing is just a fad, surely?
September 3rd, 2008 at 1:10 am