We’ve just completed our first piece of digital work for The Famous Grouse – a shiny microsite called ‘The Famous Dad Dance’ aimed at (you guessed it) whisky-loving dads. The site itself is targeted at their adult children, who can upload a shot of their dad and create a film of him doing a typically embarrassing dad-like dance, before sending it onto the man in question and sharing it with friends and family.

It’s all been done in time for Father’s Day this year (Sunday 21st June). It’s currently just running in the UK and South Africa but with users from as far afield as India and the US, we’re sure it won’t be long before other markets pick it up. A big thank you to a couple of our very own dads here at Albion, who leant us their mug shots to use in some tasty banners: Mark T and Clive – take a bow. You’re nearly as famous as the grouse… ish.

By: Albion | Category: Working