After 3 months’ hard work, we’ve just put the finishing touches to the Skype’s first ever TV Ad. Hurrah!
Skype’s an amazing business that’s built a massive community of over 400 million users worldwide, with just a tiny amount of paid for media. So this is a bold new step in their marketing; most of us have heard of Skype but there are still one or two of us who need Skype to talk to us directly to give us one last nudge to sign up and join in – that’s what the TV’s designed to do. And it’s part of a bigger, fully integrated drive to open the brand up to a truly mainstream audience – it includes a major PR campaign, activity with Oprah Winfrey and heavyweight online support.
We wanted to create an ad that demystifies the technology behind the brand by showing the simplicity and fun of free video calling, as a young couple show off their newborn baby to its proud grandparents. We know that the arrival of a new baby is one of the key events in life that starts people thinking about how much they’d like to be able to videocall. We hope the story of new baby Laura captures the power of Skype to bring together family and friends to share the best moments in life wherever they are in the world.
Our creative team Aimee and Liz and our producer Petrina worked with Psyop and Stink to make it and we love it!
Hey Amiee and Liz good job as skype has been successful all these years without an actual large scale advertising campaign and to take it up and create a simple and successful ad to sustained it was done well.
April 30th, 2009 at 1:17 pm