Earlier in the week you might have heard that we won the Jose Cuervo account, one of the oldest most recognised and awarded Tequila brands – worldwide.
To celebrate we thought what better place than a Mexican bar along the road where (guided by a knowledgeable barman) we tested out a number of Cuervo cocktails. The girls had some rather large pink ones (very SATC) and the boys went more macho with shorts followed by an odd looking green chaser (which the barman claimed to be good for you).
We think our night out has put us in good stead to work on the Cuervo portfolio of products and has given us an insight into the product to help us deliver an international brand positioning and creative platform.
One thing we learnt during the night is that Tequila definitely makes you happy!
Work will roll out later this year.
