In the final days before any campaign goes live the working days tend to get longer as the t’s are crossed and the lower case j’s are dotted, but with a campaign as unusual as giffgaff Tool Hire it should have come as no surprise that they also got weirder.
And so it was, on launch day minus one, a crack team of creatives and one unfortunate Account Manager (who wishes not to be named Duncan) were dispatched to get some heart-warming photos of the giffgaff Gimp helping passers-by in central London.
According to the aforementioned luckless account man ‘you don’t know embarrassment until you have stood in a side-street in your pants trying to pull on a pink spandex gimp suit, while office workers crowd the windows above you to get a better look.’
The strangeness didn’t end there either.
With literally hours to go to launch it was decided that giffgaff needed a song. Of course it needed a song (slaps hand to forehead). It would have been remiss, nay, negligent to launch such a brand without a jingle.
Well, who needs Josh and his Superband (what is a Superband anyway?) when you have Youtube star Daveyboyz and an Account Manager who seems to have taken rather a liking to lurid spandex on hand for an impromptu gig in the corner of the Albion board room
They went on to rally the troops with a lovely bit of Roberta Flack’s Killing me softly.
