This morning’s Albion Society breakfast was a look into the future with Joe Staton from the Future Foundation leading the session and highlighting some of the big trends affecting how we do business in the first ever broadband recession.
Joe talked to us about the challenges for brands creating trust and loyalty and managing our reputations in a world where corporate inside knowledge is so widely available. He also identified interesting opportunities for communication in an environment where we are all “maximizing” our purchases and wanting to know much more before we decide what to buy.
Glyn wrapped up the session with some of the other communication implications and opportunities, and what some of our clients are thinking and talking about to make the most of the shifting opportunities this year.
Great to see so many people this morning – we had friends over from BT, Contagious, STA Travel, Sony PlayStation, Virgin and WPP. If you didn’t make it and you’d like to come along next time email katherine.jones@albionlondon.com
