• The Speakers

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  Peter Gutierrez

  Managing Director at Jose Cuervo International

  Peter joined Jose Cuervo International in December 2009 as Managing Director and has driven a transformational growth agenda for the Cuervo business in all international markets outside North America, growing the business by 25% since in 2 years. During his career, Peter’s passion has been in managing marketing-led turnarounds as a general manager. That's what drew him to the professional challenge at Cuervo - getting the world's No1 tequila on to a different growth paradigm driven by displaying true category leadership in a very under-marketed and misunderstood category.

• 

  Gav Thompson

  Head of Brand Innovation, O2 & Creator of giffaff

  As O2's Head of Brand Innovation, Gav Thompson is helping to define the future of the UK’s leading communications company. He joined O2 in 2007 as Head of Brand Strategy, after holding senior positions at leading advertising agencies in London, New York and Sydney. He helped O2 refine its brand strategy to focus on helping their customers connect, which saw a rise to market leading brand consideration and the highest percentage of customers who would define themselves as fans of O2. He is also the architect of O2 Learn, an educational website where teachers share their best video-lessons with the UK’s schoolchildren. He has a track record of innovating customer experiences, including the creation and launch of giffgaff, the UK’s first community run mobile virtual operator network (MVNO) in 2009.

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  And chairing the event…

  Gideon Spanier has been the Evening Standard, Advertising and Marketing reporter since 2010. He has a weekly column in Monday’s Evening Standard that focuses on trends in Advertising and Marketing, prior to that he was a reporter on the Evening Standard City Desk. He has been at the Evening Standard since 2000 before which he was a producer at CNN London.

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Where?

Unit 2.05, The Tea Building, 56 Shoreditch High Street, London, E1 6JJ
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Albion Society: 5.30pm
Drinks reception (sponsored by Jose Cuervo tequila): 6.30pm

Past Albion Society Talks

• Hacking Advertising
• The Revolution is Mobilised
• Gen Y Activists & Entrepreneurs - ‘The death of teen rebellion’
• Alan Rusbridger - ‘Digital Democracy’
• George Magnus ‘An age of ageing’
• Mark Earls ‘humans are ‘herd’ animals?
• Joe Staton ‘Challenges and opportunities for communication in an environment where we are all “maximizing” our purchases’
• Gi Fernando and Saul Klein ‘Social networking and the privacy dilemma’
• Gavin Neath ‘are big corporations part of the climate-change problem or part of the solution?’

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