About VennSXSW

Venn SXSW is the brainchild / hairbrain scheme of Sam and Hannah the Planners. We like to reduce things to their essence and find the Venn diagram a trusty tool. We’ll be condensing and synthesing all the big ideas we encounter, to produce a diagram of the day, everyday. To Venn SXSW. This will be captured on film, blog, twitter, media partners and t-shirts and relayed back to those at home in near real time. Making us your man and woman on the ground in SXSW. Over and out.

View our explanation slideshow

Hannah Yelin
As Albion's Senior Planner, Hannah develops strategy for a range of clients. She started her career by helping to set up an award winning creative agency for social causes. At Craik Jones she edited Orange’s Convergence whitepaper. At Red Bee Media she won 30 creative, strategic and effectiveness awards, including IPA Gold, DBA Grand Prix, Promax Effectiveness and Marketing Week Awards for Dave, Alibi, and the BBC. She speaks at conferences for the Design Business Association and, in her spare time she can be found bothering the fringes of the alt-folk-electropop scene with her band, When I am King.

Sam Ashken
Sam is a Senior Planner at Albion, mixing equal parts of Betfair and Telefonica and then adding a good dollop of new business. Before Albion he helped to build one of London’s most innovative digital agencies, beating together campaigns for Nokia, the BBC and Cadbury in the process. He baked up ‘The Passenger’ for Nokia’s catchily named CK-20W handset, and earned a Cannes Cyber-Lion nomination for it. He started out as an online media planner, stirring together acquisition driving campaigns for the AA and Virgin Money. He justifies the extended and unnecessary cooking analogy in this biog on the basis that he was once a sous chef. Forays into the kitchen these days are medium-rare.