In this panel we were taken to the part of the Venn where neuroscience and marketing intersect: Neuromarketing. And Roger Dooley was the man on that subject.
Our blog
Scott Heiferman is the CEO of Meetup. His talk about how technology connects us to each other as never before showed how it could now be easy to harness our collective power. Calling for people to self-organize. Whatever they stand for. He’s a great speaker, amazingly energetic with quite an inspiring message. He also LOVED his tshirt.
This was a proud moment for vennsxsw.
Clay Shirky is one of the global authorities on the social and economic effects of internet technologies. We cornered him (Hannah pounced, Sam blocked escape paths) after his talk “Monkeys with Internet Access: Sharing, Human Nature, and Digital Data.”
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moar funny pictures
What Clay Shirky taught us this morning. Monkeys wrote wikipedia becuase monkeys really like sharing.
moar funny pictures
From Ben Schofield we learnt about the six cognitive heuretics (how academic are we today!) to make people do what you want and what this means for designing websites.
Hannah becomes frankly quite embarrassingly fawning when interviewing Christie Nicholson. Watch the video for a quick summary of the ideas in her talk “Is the brain the ultimate computer interface?”.
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Jeff Eaton of Lullabot gives us a quick summary on “Selling your milk when the cow is free.” It’s more about open source software, less about dairy products.
Open source software and making money 101, thanks to Tiffany Farriss.
We started today, not by easing in gently, but by blowing our tiny minds.
“Is the brain the ultimate computer inerface?” is Christie Nicholson’s amazing, confounding, in-at-the-deep-end talk about neuroscience and the crazy places it’s going. She’s totally my new hero.
We’ve been shown that people can actually move stuff with their minds. That DARPA are making super soldiers. That a simple light can make a mouse run round and around against it’s will. Stuff I couldn’t even imagine being real now.
Sam asked a deep and profound question afterwards.
About VennSXSW
Venn SXSW is the brainchild / hairbrain scheme of Sam and Hannah the Planners. We like to reduce things to their essence and find the Venn diagram a trusty tool. We’ll be condensing and synthesing all the big ideas we encounter, to produce a diagram of the day, everyday. To Venn SXSW. This will be captured on film, blog, twitter, media partners and t-shirts and relayed back to those at home in near real time. Making us your man and woman on the ground in SXSW. Over and out.
View our explanation slideshow
Hannah Yelin
As Albion's Senior Planner, Hannah develops strategy for a range of clients. She started her career by helping to set up an award winning creative agency for social causes. At Craik Jones she edited Orange’s Convergence whitepaper. At Red Bee Media she won 30 creative, strategic and effectiveness awards, including IPA Gold, DBA Grand Prix, Promax Effectiveness and Marketing Week Awards for Dave, Alibi, and the BBC. She speaks at conferences for the Design Business Association and, in her spare time she can be found bothering the fringes of the alt-folk-electropop scene with her band, When I am King.
Sam Ashken
Sam is a Senior Planner at Albion, mixing equal parts of Betfair and Telefonica and then adding a good dollop of new business. Before Albion he helped to build one of London’s most innovative digital agencies, beating together campaigns for Nokia, the BBC and Cadbury in the process. He baked up ‘The Passenger’ for Nokia’s catchily named CK-20W handset, and earned a Cannes Cyber-Lion nomination for it. He started out as an online media planner, stirring together acquisition driving campaigns for the AA and Virgin Money. He justifies the extended and unnecessary cooking analogy in this biog on the basis that he was once a sous chef. Forays into the kitchen these days are medium-rare.
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