Huddling around laptops, writing, uploading, tweeting, cursing slow connection speeds, taking pictures of us blogging then uploading them…
Our blog
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This morning I feasted like a Texan Oil Baron at the hotel buffet. From the make your own waffle stand I made a huge and perfect waffle the shape of Texas. AMAZING. That is what I call local pride.
After breakfast we went to register and with our SXSW badges were given a huge directory of the talks. So big was it that you couldn’t get any information out of it. Just too big and unwieldy.
It was impossible to digest. Just like the waffle.
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The history and future and the intersection of the two, all through a user interface filter. On a t-shirt.
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Thanks to @andyhunter for this one. So many Tweeters gathering in one place is threatening to knock Twitter over. #SXSWiNerdApocalypse.
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Our first Texan Venn. On a napkin. Sent from the bar in Dallas airport while we wait for our connecting flight to Austin.
Stay tuned for more.
Oh. My. God. So immersed am I in the world of Venns, that I have dispensed with differentiating people by their names and instead shall just call them all Venn. You think that’s a just a cute joke don’t you? Here’s the email I actually just sent to our poor designer James, without meaning to at all:
“Venn, can you send the logo for a watermark? Thank you.”
Lost cause.
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Along with data visualisation and going to SXSW, having a branded microphone makes us happy. And Tim Swalling, our Office Manager, IT hero and generally remarkably competent Alpha male has made us happy by making us a very official looking microphone branding device. It’s actually made of polyboard but shhh. It looks so proper that travelling from Shoreditch to Soho with it in my hand last night I felt like I was “reporting live from Kingly Street” for the 10 o’ clock news or something. It may be just a small cardboard triangle, but to us it’s validation and officialdom. Thank you TS. Legend.
Those nice Contagious folk interviewing us about our crazy plans
Little explanation required.
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Today, between hactually doing work, we have mostly been talking about Venn diagrams and preparing to set off for SXSW on Thursday. We found that these 2 activities could – like most things – be united in one lovely diagram.
View more presentations from Hannah Yelin.
It comes out quite small so maybe look at it in full screen.
About VennSXSW
Venn SXSW is the brainchild / hairbrain scheme of Sam and Hannah the Planners. We like to reduce things to their essence and find the Venn diagram a trusty tool. We’ll be condensing and synthesing all the big ideas we encounter, to produce a diagram of the day, everyday. To Venn SXSW. This will be captured on film, blog, twitter, media partners and t-shirts and relayed back to those at home in near real time. Making us your man and woman on the ground in SXSW. Over and out.
View our explanation slideshow
Hannah Yelin
As Albion's Senior Planner, Hannah develops strategy for a range of clients. She started her career by helping to set up an award winning creative agency for social causes. At Craik Jones she edited Orange’s Convergence whitepaper. At Red Bee Media she won 30 creative, strategic and effectiveness awards, including IPA Gold, DBA Grand Prix, Promax Effectiveness and Marketing Week Awards for Dave, Alibi, and the BBC. She speaks at conferences for the Design Business Association and, in her spare time she can be found bothering the fringes of the alt-folk-electropop scene with her band, When I am King.
Sam Ashken
Sam is a Senior Planner at Albion, mixing equal parts of Betfair and Telefonica and then adding a good dollop of new business. Before Albion he helped to build one of London’s most innovative digital agencies, beating together campaigns for Nokia, the BBC and Cadbury in the process. He baked up ‘The Passenger’ for Nokia’s catchily named CK-20W handset, and earned a Cannes Cyber-Lion nomination for it. He started out as an online media planner, stirring together acquisition driving campaigns for the AA and Virgin Money. He justifies the extended and unnecessary cooking analogy in this biog on the basis that he was once a sous chef. Forays into the kitchen these days are medium-rare.
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