Our Work / Discovery Shed

Get your hands dirty

Discovery Shed is the new channel aimed at men who like to get their hands dirty doing practical things like DIY, car stuff and fishing. Oh and catching squirrels and cooking them in a campfire. Our job was to make the channel feel male without reverting to the usual laddish-isms.

We had three very strong personalities, so we decided to pit them against each other to represent their respective pursuits. This is the pub conversation of millions of men aross the country.  It was a fun shoot and the resulting print and radio work captured the down-to-earth, passionate nature of Tommy, Mike and Matt.

Tagged as: ,