Our Work / Get your #shotcast on!

Tonight is a big night for Team Albion. Tonight, for one night only, we’ll see OK Go live streaming a pop up show from Brazil through #shotcast.

All week OK Go have been popping up around Brazil playing pop up shows for Cuervo whilst those of us not actually in Brazil have been putting ourselves in classic OK Go videos using #shotcast.

So what’s #shotcast? It’s a sweet piece of tech that we developed that allows fans to insert their ‘social selves’ into one of the band’s music videos. Using their Facebook or Twitter profiles, fans can then place th profile picture into a special live performance which will be created dynamically from the images and broadcast at CuervoCold.com. It’s a simple as tweeting a hashtag (#shotcast) or signing in to Facebook Connect.

Actually we’ve got a quick video of Damian from OK Go explaining how it works – and since he worked with Google on their Chrome project he gets these kind of things.

So today at 4pm (LA) 6pm (NY) 9pm (Brazil) and 11pm (UK) fans will be able to have their avatar create a unique online video experience.