For some users, the organised mayhem that is MySpace can be a little daunting. We were tasked with creating banners for on-site inventory promoting the improved features on MySpace: finding new friends, sign up, social and groups, enhanced profiles, picture upload, privacy & security.
The heroes of the banners are what we coined Friends & F*ckers and were designed to create a series that felt like engaging MySpace content rather than “ads”. After all, nobody really wants to be told how to use MySpace. Stay tuned for the mini length films. The banners aim to re-ignite current users’ profiles and to engage with new users too and are running internationally (ex USA).